In this episode, we share how years of working across agencies, in-house roles, and global brands naturally turned into constant conversations between us - sense-checking ideas, venting about frustrations, celebrating wins, and asking, “Is this normal?”. Over time, we realised something important: not everyone building a business has someone to talk marketing with - and that can feel incredibly isolating.

This episode is about creating an open version of those conversations. A place for people who don’t have a marketing team, a business bestie, or clear answers - and who are tired of feeling overwhelmed by conflicting advice, trends without context, and pressure to “do everything.”

We talk honestly about why so much marketing advice feels unhelpful, how too much information can create guilt and paralysis, and why feeling overwhelmed is rarely your fault. Most importantly, we share what we believe marketing should feel like: clear, supportive, intentional, and human - with proper instructions, not unnecessary complexity.

Whether you run a small or growing business and feel like you’re trying to figure marketing out on your own, work within a marketing team and want more grounded conversations, or you’re simply curious about how marketing really works behind the scenes - this podcast is for you.

If this episode resonates, follow or subscribe and leave us a review - we genuinely welcome your feedback. Likewise, you can send any questions or queries to podcast@thebusinesstea.co.uk.